Russell VanBrocklen - How to Find Your Voice In Your Writing
When I first started writing articles and blog posts to promote my business I found it very difficult to express myself. As a trained teacher I found it easier to "teach" rather than add my own personality into the piece of work I was creating.
Over time I realized that the writing I generated, although sound in fact, was dry and impersonal and not so interesting to the reader. When you read content by someone who's found their voice there's a certain ring to it. You can read their passion and love for what they do in their writing. The process of 'finding my voice' in my writing is an ongoing one but I thought I would share some pointers with you that may help if you're new to writing.
Begin by writing
about what you are passionate about
If you're a beauty therapist and are passionate about makeup
in particular, write and publish several articles on the topic.
Ask yourself: What's a topic that people ask me about and
that I could talk about for hours and hours? What do you think about that gets
you excited and motivated? What gets you out of bed in the morning?
Start with what
you're really passionate about. It'll come through in your voice.
Use your own
language: your natural way of speaking
As long as you're professional be yourself in your writing.
Don't think that no one is interested in what you have to say! Don't try to
copy how others write about your topic. Express yourself. Your opinion does
count and others are interested in reading what you have to say. You may be
surprised how many people share the same opinion as you and are looking for
others to speak out.
When you're writing an article, a blog post or a piece of
offline marketing material try to write as if you were speaking to one person.
In your business who are you trying to help? Picture a typical customer or a
customer you would like to have and write to them. Write naturally, in a casual
yet self-expressed and passionate manner.
Care about the Reader
Have you ever read a piece of content and thought that the
writer really cares about what they are writing? That they are writing to you
and want to help you succeed. That's the best piece of writing. A big
difference to the piece of writing by someone who is just writing for the sake
of promoting their business, who has little thought for their reader.
When you're writing, ask yourself: Who am I trying to help
with this piece of writing? How would I like their life to change as a result
of reading this piece of work? If you really want to help people, your reader
can sense that. It comes through in your writing and your voice.
People are moved by those who speak with their real voice.
As I've learned writing in my own voice doesn't come naturally to some of us.
It may take some work but practice your writing. Be passionate, write how you
speak and care about your reader and you won't go wrong.
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